Privacy Policy

Last updated: March 2, 2025

1. Preamble

This Privacy Policy describes how Bl.é Art collects, uses and protects your personal data when you browse the bl-e.art website, in accordance with applicable regulations (GDPR - General Data Protection Regulation and Data Protection Act).

By using my site, you agree to the practices described below.


2. Data Controller

Publisher and Data Controller:

Bl.é Art | Éric Blanchot
37 Rue de Lauterbourg, 67300 Schiltigheim, France
Contact : eric@bl-e.art


3. Personal data collected

We collect the following information when you use our site:

Data that you provide directly

  • Contact form: name, email address, message.
  • Order: name, surname, postal address, telephone number, email, payment information (managed by Shopify).
  • Newsletter subscription: email address.

Data collected automatically

  • Browsing data: IP address, device type, pages visited, duration of visit.
  • Cookies and similar technologies (see dedicated section).


4. Purposes of the processing

We use your data for the following reasons:

  • Order management: processing, shipping, customer service.
  • Communication: responding to requests via the contact form.
  • Marketing: sending offers and news (if you are subscribed to the newsletter).
  • Website improvement: navigation analysis via cookies and analytics tools.
  • Security and compliance: fraud prevention and adherence to legal obligations.


5. Legal basis for processing

In accordance with the GDPR, the processing of your data is based on:

  • The execution of a contract (ordering products).
  • Your consent (newsletter subscription, marketing cookies).
  • Our legitimate interest (improving the user experience).
  • Our legal obligations (invoicing, fraud prevention).


6. Data Recipients

Your data may be shared with:

  • Shopify (e-commerce platform and hosting provider).
  • Payment providers (Stripe, PayPal, etc.) to secure transactions.
  • Carriers (La Poste, private carriers) for delivery.
  • Analytical services (Google Analytics) to improve the user experience.

Your data is neither resold nor shared with unauthorized third parties.


7. Shelf life

We retain your data only for the period necessary for its processing:

  • Orders: 5 years (accounting and legal obligations).
  • Newsletter: until you unsubscribe.
  • Browsing data (cookies) : according to the defined duration (see Cookies section).


8. User Rights

In accordance with the GDPR, you have the following rights:

  • Right of access: view your personal data.
  • Right of rectification: correct your inaccurate information.
  • Right to erasure: deletion of your data under certain conditions.
  • Right to object: refusal of processing based on our legitimate interest.
  • Right to data portability: retrieval of your data in a usable format.
  • Right to withdraw your consent (e.g., unsubscribing from the newsletter).

Exercising your rights: For any request, contact us at [email address].
Complaint: In case of dispute, you can contact the CNIL ( www.cnil.fr ).


9. Data Security

We implement appropriate security measures to protect your data against unauthorized access, loss or alteration:

  • Transaction encryption via Shopify and secure payment providers.
  • Protection against computer attacks (firewall, SSL).
  • Access to personal data is restricted.


10. Cookies & Similar Technologies

This website uses cookies for:

  • To ensure the proper functioning of the site (essential cookies).
  • Measuring audience (analytical cookies).
  • Personalize your experience (marketing cookies).

Manage your preferences: You can change your choices via your browser settings or via our cookie management banner.


11. Changes to the Privacy Policy

Bl.é Art reserves the right to modify this policy at any time.

Last updated: 02/03/2025
I recommend that you check this page regularly.

CONTACT

For any questions or requests for information, please contact me .