PRIVACY POLICY

Last updated: June 28, 2026

1. Introduction

This Privacy Policy describes how the bl-e.art website collects, uses, stores, and protects its users' personal data.

The bl-e.art website is operated by Eric BLANCHOT, an artist-author operating as a sole proprietor (*Entrepreneur Individuel* or EI).

Eric BLANCHOT is committed to processing personal data in accordance with the General Data Protection Regulation (GDPR), the French Data Protection Act (*Loi Informatique et Libertés*), and the recommendations of the CNIL (French Data Protection Authority).

Using certain services on the site may require the collection and processing of personal data. Where required by regulations, such processing is carried out based on the user's prior consent.

2. Data controller

The personal data controller is:

Eric BLANCHOT 
Sole Proprietor (EI) – Artist-Author

Registered Office: 37 Rue de Lauterbourg, 67300 Schiltigheim – France

📩 eric@bl-e.art
📞 +33 (0)6 30 45 94 73

No Data Protection Officer (DPO) has been appointed, as such an appointment is not required given the nature of the activity.

3. Data collected

The following categories of data may be collected through the use of the site.

3.1 Data provided directly by the user

  • Full name
  • Email address
  • Delivery address
  • Billing address
  • Phone number (if provided)
  • Order-related information
  • Messages sent via contact forms

3.2 Automatically collected data

  • IP address
  • Browser type
  • Operating system
  • Language used
  • Pages viewed
  • Browsing time
  • Unique device identifier
  • Browsing data and purchasing journey
  • Cookies and similar technologies

4. Purposes of processing

Personal data is collected in order to:

  • process and fulfill orders
  • ensure product delivery
  • manage customer service
  • respond to contact requests
  • prevent fraud and secure transactions
  • improve site performance
  • generate traffic statistics
  • manage newsletter distribution (with consent)
  • offer personalized content or advertisements where the user has consented

5. Legal basis for processing

Processing activities are based on one of the following legal grounds:

  • performance of the sales contract
  • user consent
  • compliance with legal obligations
  • legitimate interest of the data controller

Consent may be withdrawn at any time where processing is based on it.

6. Data sharing

Data may only be transmitted to service providers necessary for the site's operation:

  • Shopify (hosting and e-commerce platform)
  • secure payment providers
  • carriers and logistics services
  • audience analytics providers

Personal data is never sold or rented to third parties.

7. Hosting and international transfers

The site is hosted by Shopify.

Certain data may be transferred to countries outside the European Union, notably the United States.

When such transfers occur, they are governed by GDPR requirements, specifically through:

  • Standard Contractual Clauses approved by the European Commission
    ...of the EU-U.S. Data Privacy Framework, where applicable.

8. Cookies

The site uses cookies and similar technologies to ensure its proper functioning and to improve the user experience.

8.1 Strictly necessary cookies

These cookies are essential for the site to function.

They enable, in particular:

  • secure access to the site
  • shopping cart management
  • order placement
  • payment security
  • the saving of certain essential preferences

These cookies cannot be disabled.

8.2 Statistical cookies

These cookies allow us to measure site traffic and analyze usage in order to improve performance.

The site may use, in particular:

  • Google Analytics
  • Shopify statistical tools

These cookies are placed only after consent is obtained, where required.

8.3 Functional cookies

These cookies help improve the user experience and save certain personalized settings.

They may store, in particular:

  • language preferences
  • certain display preferences

8.4 Marketing cookies

These cookies allow us to measure the effectiveness of advertising campaigns and offer content or advertisements tailored to the user's interests.

The site may use, in particular:

  • Meta Pixel (Facebook and Instagram)
  • advertising services provided by Meta or other partners

These cookies are placed only after obtaining the user's prior consent.

8.5 Consent management

Upon their first visit, the user may accept, refuse, or customize the use of cookies via the consent banner displayed on the site.

Consent may be withdrawn or modified at any time.

Refusing non-essential cookies does not affect access to the site’s core features.

    9. Retention period

    Data is retained only for the duration necessary to fulfill the intended purposes.

    • data related to orders and billing: 10 years
    • customer account: duration of account activity, then up to 3 years after the last activity
    • commercial prospecting data: up to 3 years after the last contact or until consent is withdrawn
    • cookies: maximum of 13 months
    • newsletter-related data: until consent is withdrawn

    10. Data Security

    Appropriate technical and organizational measures are implemented to protect personal data against:

    • loss
    • alteration
    • disclosure
    • unauthorized access

    These measures include, in particular:

    • SSL encryption
    • restricted data access
    • secure payment systems
    • access monitoring and security

    11. User rights

    In accordance with the GDPR, each user has the following rights:

    • right of access
    • right to rectification
    • right to erasure
    • right to restriction of processing
    • right to object
    • right to data portability
    • right to withdraw consent at any time
    • right to define directives regarding the handling of data after death
    • right to lodge a complaint with a supervisory authority

    Any request may be sent to: 📩 eric@bl-e.art

    To protect the personal data concerned, proof of identity may be requested when necessary to verify the requester's identity.

    A response will be provided within a maximum of one month from receipt of the request.

    If you believe your rights are not being respected, you may lodge a complaint with the *Commission Nationale de l’Informatique et des Libertés* (CNIL): https://www.cnil.fr

    12. Newsletter and Communications

    Users may voluntarily subscribe to the site’s newsletter.

    Each email contains a link allowing users to unsubscribe at any time.

    Withdrawing consent does not affect the lawfulness of processing carried out prior to such withdrawal.

    13. Third-party services

    The site may use various third-party service providers that have their own privacy policies.

    For example:

    • Shopify (hosting and e-commerce)
    • Shopify Payments
    • PayPal
    • Klarna
    • Apple Pay
    • Shop Pay
    • Meta Platforms Ireland Ltd.
    • Google Analytics
    • Carriers and logistics services

    These providers may process certain data strictly to the extent necessary to perform their services.

    14. Policy updates

    Eric BLANCHOT reserves the right to modify this Privacy Policy at any time to reflect legal, regulatory, or technical changes.

    The applicable version is the one published on the site at the time of access.

    15. Contact

    For any questions regarding this Privacy Policy:

    📩 eric@bl-e.art
    📞 +33 (0)6 30 45 94 73

    Eric BLANCHOT
    37 Rue de Lauterbourg, 67300 Schiltigheim - France